Get to know
Sugar Ray
Discover the journey and passion behind Sugar Ray Destin, Jr.—a 2x International Bestselling Author, 4x Amazon #1 Bestselling Author, and CEO of both BOBM Publishing, LLC, and Claim Your Destiny Enterprises, LLC.
My mission is to inspire, empower, and equip individuals and organizations to reach their highest potential and achieve lasting success. Through speaking, publishing, and strategic coaching, I’m dedicated to helping people overcome obstacles, develop confidence, and unlock powerful strategies for growth.
Whether it's guiding authors to share their stories with the world or motivating audiences to embrace their potential, I’m driven by a deep commitment to impact lives in meaningful ways. Every workshop, keynote, and coaching session is designed to encourage transformative change and help others create a life and career filled with purpose, success, and resilience.
I definitely didn't get here overnight though.
In fact, quite the opposite...
I was on track while pursuing my dream of being a motivational speaker. I left a "good job" to pursue my speaking career full-time. As with any dream worth having, the paid opportunities were picking up at a slow pace. My son's mom decided that the dream was mine to pursue alone. On July 4, 2014, she made the decision to pack her things and my son's things as well. I was crushed and completely broken.I had been working on my first book, Claim Your Destiny, for the past four years. After that day, I began to work fervently on completing the book. Within three months, I finished it. I was still unsure of the next steps. I did not know anything about graphic design for a professional cover. I did not know any editors. I did not know anything about book formatting. Most importantly, I did not know anything about the publishing process! My first book was finished but I was so scared that I sat the book on the shelf. That book stayed on the shelf for another nine months. On July 13, 2015, I published my first edition of Claim Your Destiny!
Let me show you how being published changed my family's legacy
When my first box of books arrived, I was sitting across from my seven-year-old son. He had this look of pride and admiration in his eyes.
He said the words that changed my journey forever, "Dad, when I get older I want to be an author and a speaker too."
That was one of the proudest moments in my life. It gets better though ...Two years later when he was nine years old, we published his first book, Zayden's Awesome Adventures. The following year, we took him on his first official book signing tour. When he was eleven years old, he had his first PAID speaking engagement.
Enough about my story, let me tell you how my success has helped others...
After that, more people began to ask for help writing their first book. There was such an overwhelming demand that I started the Business Of Books Mastermind group coaching program in 2018. The program is dedicated to teaching people how to write their books and maximize the opportunities that come from being published. In 2020, the authors began asking how to become bestsellers. We created our signature launch program. As of today, we have launched over 400 authors to #1 Bestsellers, over 80 of them are International Bestsellers, and over 25 of them are #1 International Bestsellers.
It doesn't matter if no one else believes in you.
What matters is if YOU believe in you.
True success begins within. There will be times when others doubt you, question your path, or fail to see your vision—but their belief isn’t what defines you. The only belief that truly matters is your own.
When you believe in yourself, you unlock the power to move forward despite obstacles, to keep going even when things get tough, and to rise above any limitations others may impose. Self-belief fuels resilience, innovation, and the courage to take risks. It’s the foundation that allows you to grow, learn, and ultimately succeed.
So, trust in your abilities, embrace your dreams, and know that your belief in yourself is all you need to create the life you’ve envisioned. Let's work together to bring your dreams to reality!
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Organizations Sugar Ray has worked with:
